Taste of Success Seminar: 3 Keys to Creating Unusually Usable Software and other Tales of High-Tech Anthropology

February 19, 2009

Richard B Sheridan, President & CEO, Menlo Innovations LLC

Mr. Richard B Sheridan will present his Taste of Success seminar from 11:30 AM - 1 PM on Thursday, February 19th, at the Menlo Innovations facility in Ann Arbor, MI. This event is free for all attendees, and offers a free, small lunch. However, to confirm your spot in the seminar, please still submit your registration to us prior to the program, sending an e-mail. Also, as STC members and others are welcome, please feel free to bring guests! We welcome both professionals and students, and invite you to attend this excellent educational and networking opportunity.

Software service and product design and development is an expensive and risky undertaking. The greatest and most expensive risk is the one most don't consider until its too late: What would happen if nobody ever used the software that was developed? What things should we pay attention to during the design process to ensure user adoption? Are there techniques that could greatly improve our chances of success? Is there evidence that these approaches work? Most software processes focus on "on time, on-spec and on-budget." But what if the spec is wrong? Will it matter if we hit the other two perfectly? This 90-minute seminar will explore the practices of the High-Tech Anthropologists® at Menlo Innovations' award-winning Menlo Software Factory and will provide the attendees with very practical ideas to greatly improve their odds of creating a successful software product or service.


  • Date: Thursday, February 19
  • Time: 11:30 AM - 1:00 PM
  • Place: Menlo Innovations LLC
    410 N. 4th Ave, 3rd Floor
    Ann Arbor, MI 48104
  • Parking options include nearby street meters or parking ramps. A recommended, metered parking lot is located right next to the building, including a "central pay meter" on the south side of the building that accepts credit cards for $1/hour, up to 3 hours.
  • Price: Free for Chapter members, students, and non-members; includes light lunch
  • Registration: Register by e-mail to let us know you are coming and if you are bringing guests.


Located in downtown Ann Arbor, MI, near the Kerrytown shopping district, about a half hour from Metro-Detroit, an hour from Lansing, Flint, and Toledo, 45 minutes from Jackson, and 90 minutes from Saginaw.

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