A Love of Words & Technology—the Evolving Role of the Technical Writer

May 26, 2010

Joe Lieblang, Corporate Editor, Blue Cross Blue Shield of Michigan

The Southeastern Michigan Chapter of the Society for Technical Communication (STC-SM) will offer our May 2010 STC-SM Program Meeting on Wednesday, May 26, 2010, hosted at Thomson Reuters, in Dexter, MI. The presenter will give a talk about being a writer: not how to do it, but what we do and why—how being a writer has changed in terms of technology, channels, and speed. However, the same basic skills apply. The same characteristics apply: curiosity, a love of words. In addition, the presentation will include video and sound clips to illustrate broader points and include interactive discussion.

This is an excellent opportunity to learn and think about the evolving profession of technical writing, network with your colleagues, find out about new member services your STC-SM council has been developing, and hear about some highlights from the STC conference recently completed in Dallas, TX. In addition, we will also hold a surprise door prize giveaway at the event for attendees—win your STC-SM T-shirt!

We look forward to the possibility of seeing you in a relaxed, professional setting. For more information or if you have any other questions, visit the STC-SM Chapter Programs webpage, or send an e-mail to the STC-SM Programs Manager. To register, send an e-mail to the STC-SM Registration Coordinator.

Program Overview

The speed of change in the world is accelerating, and it can be described as exhilarating, exciting, and at times, exhausting. Through it all, professional communicators are there to document the change—to describe it, to explain it, and to help others understand and adapt to the changes. Through it all, the tools of professional communicators have been changing: from stone slabs to wax tablets, from quill pens to typewriters to word processors, to Flip videos. Still it all comes back to the basics: telling the story clearly, correctly, and compellingly.

In this month’s program, the presenter will share thoughts on the role of the writer and why now is a good time to assess and assert our talents and skills. The focus will be not on how we do our jobs, but to affirm what we do and why we do it. Feel free to share your thoughts during the presentation.


  • Date: Wednesday, May 26
  • Time: 6:30 p.m. – 7:00 p.m.: Registration, networking, and light refreshments
  • 7:00 p.m. - 8:30 p.m.: Welcome/introduction, and Chapter program presentation
  • Place: Thomson Reuters
    7322 Newman Blvd.
    Conference Room 3-A4
    Dexter, MI 48130
  • Price: Please bring a check payable to STC-SM or cash at the door.
  • $5 STC-SM Chapter members and all college students
  • $10 STC members (not STC-SM)
    $15 Non-members of STC


For this event, we need to provide a roster to building security; if possible, please register prior to the program by May 25, 2010, by sending an e-mail. Guests of members and students, as well as the general public, are also welcome to attend this excellent educational and networking opportunity, so please let us know that you are coming and if you are bringing guests. If you are unable to register in advance, please feel free to come anyway; you will need to show ID to the security guard to obtain a nametag and building access.


Thomson Reuters is located in Dexter, MI, to the West of Ann Arbor, MI, within about an hour from most locations in southeastern Michigan. Visitors will come to building 3 (the two-story building with the Thomson Reuters sign on the front of the building) and sign in. The conference room is right across from the security desk where people sign in. Come in to the conference room and register with the STC-SM Program Greeter.

For your convenience, we have provided several links to MapQuest for you to create a custom map to the meeting. Go to a MapQuest webpage that automatically includes the "Ending Location", mapped to the address for the meeting.

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