Biz Blog: Developing, Managing and Marketing a Company Blog

October 13, 2010

Charlotte Bohnett, Lawrence Technological University Graduate

The Southeastern Michigan Chapter of the Society for Technical Communication (STC-SM) will offer an STC-SM Program Meeting on Wednesday, October 13, 2010, hosted at Lawrence Technological University, in Southfield, Michigan. The program will focus on the development and life-cycle of corporate blogs, featuring Charlotte Bohnett.

This is an excellent opportunity to learn and think about the potential of blog development for technical writers, network with your colleagues, and find out about new member services your STC-SM council has been developing. In addition, we will also hold a surprise door prize giveaway at the event for attendees—win your STC-SM T-shirt!

We look forward to the possibility of seeing you in a relaxed, professional setting. For more information or if you have any other questions, visit the STC-SM Chapter Programs webpage, or send an e-mail to the STC-SM Programs Manager. To register, send an e-mail to the STC-SM Registration Coordinator.

Program Overview

According to ePolicy Institute founder Nancy Flynn, while a new blog is now created every second, corporate blogging remains relatively new and largely untapped. In 2005, only 10% of small businesses had incorporated blogs into their marketing plans.

For Lawrence Technological University graduate and Creative Director Charlotte Bohnett, her employer was part of that 10%. Join Charlotte on October 13 as she shares her experiences transitioning from blog reader to blog developer, manager, marketer, and ultimately professional blogger. Faculty member Tom Glennan also joins, discussing the newbie's perspective on business blogging.


  • Date: Wednesday, October 13
  • Time: 6:30 p.m. – 7:00 p.m.: Registration, networking, and light refreshments
  • 7:00 PM - 8:30 PM: Welcome/introduction, and Chapter program presentation
  • Place: Lawrence Technological University
    Welcome Center (C406)
    21000 West Ten Mile Road
    Southfield, MI 48075-1058
  • Price: Please bring a check payable to STC-SM or cash at the door.
  • Free to all college students
  • $5 STC-SM Chapter members
  • $10 STC members (not STC-SM)
    $15 Non-members of STC


For this event, if possible, please register prior to the program by sending an e-mail. Guests of members and students, as well as the general public, are also welcome to attend this excellent educational and networking opportunity, so please let us know that you are coming and if you are bringing guests. If you are unable to register in advance, please feel free to come anyway. You can check in and pay at the door.


Lawrence Technological University is located in Southfield, MI, within about an hour from most locations in southeastern Michigan. The campus is just south of the 696-10 interchange, off 10.

For your convenience, we have provided several links to MapQuest for you to create a custom map to the meeting. Go to a MapQuest webpage that automatically includes the "Ending Location", mapped to the address for the meeting.

For more information about getting to the LTU campus, visit the Student Affairs Welcome Center page and LTU Maps page.

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