Winner of Excellence Award: Top Load Washer Installation Instructions
June 28, 2011
Earl Peters, Account Director, JohnsonRauhoff
The Southeastern Michigan Chapter of the Society for Technical Communication (STC/SM) is presenting the final STC/SM Program Meeting of the chapter term, on Tuesday, June 28, 2011, hosted at the Hilton Garden Inn hotel, in Plymouth, MI. In addition to offering a dinner option, the program provides attendees with opportunities to explore and discuss the award-winning publications from the 2010 annual STC International Technical Publications and Online Communications competition, as well as enjoy a presentation from Earl Peters, one of the award winners with a piece in the exhibit—from a Michigan company.
In the major appliance industry, proper installation is perhaps the single greatest factor in a product's performance and the customer's satisfaction with their purchase. When asked to review and offer up recommendations to improve the installation instructions for a mass-market washer, our team jumped at the chance. We were faced with the challenge of staying within certain format guidelines by the client, as well as a compressed timeframe, but were able to include what we considered critical steps, including getting input from a variety of key players, as well as executing test installations using both the old and the new instructions. The end result was something we felt worthy of submission for the STC competition, but perhaps far more important, set a new standard for our client's installation instructions that has yielded real world improvements.