Virtual End-of-Year Networking Event

Please join us on Thursday, June 18, to celebrate the end of our successful 2019–2020 program year!

During this networking event we’ll share our personal highlights and accomplishments as a chapter, recognize outstanding contributions from council members, and introduce you to the new 2020–2021 STC Michigan Great Lakes chapter executive council.

When

Thursday, June 18
6:00–7:30 p.m.

Where

Virtual using Zoom

Register Here!

I am registering for the networking event discussed in the post Virtual End-of-Year Networking Event.

Virtual Book Club Meets May 21

Our next virtual book club is just around the corner! We’ll be meeting on Thursday, May 21 from 7–8:30 p.m. in the book_club channel in Slack.
During this event, we will discuss Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation by Lynne Truss. If you haven’t grabbed your copy of the book yet—there’s still time! Even if you don’t finish the book, you’re more than welcome to join in on the discussion. What better way to spend your quarantine than discussing grammar and punctuation with other tech comm professionals?

We hope you will join us!

When

Thursday, May 21
7–8:30 p.m. EST

Where

Book_club channel in Slack

Register Here!

Please register by 5:30 p.m. EST on Wednesday, May 20. We will send you instructions on how to join us.

I am registering for the meeting discussed in the post Virtual Book Club Meets May 21.

About the Book

You guessed it: this book is all about punctuation and grammar. In her book, Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation, Lynne Truss takes us on a journey to discuss the history of italics, hyphens, commas, apostrophes, and more. She uses humor and hyperbole to explain how vital accurate grammar and punctuation are to our understanding of information. Her philosophy is replete with comical examples, so even if you don’t find yourself a strict grammarian, you might get a laugh out of those who do.

About the Author

Throughout her career, Lynne Truss has been a journalist, author, broadcaster, editor, and more. Although she claims not to be a “grammarian,” she cares deeply about the state of the world’s grammatical literacy and continues to fight the good grammar fight. For more information, you can visit Lynne Truss’s website.

Using Content Strategy to Improve Your Technical Writing

At first glance, the term “content strategy” might seem a bit ambiguous. Content strategy is a broad term, one that could be filled with numerous meanings, depending on the context in which it is used. In the webinar What Every Technical Communicator Should Know About Content Strategy, speaker Guiseppe Getto described this concept as twofold, where content describes the information that people actually see, and strategy describes the means for achieving a goal. Continue reading “Using Content Strategy to Improve Your Technical Writing”

What Every Technical Communicator Should Know About Content Strategy

Join us on Tuesday, April 21, for the webinar “What every technical Communicator should know about content strategy,” presented by Guiseppe Getto.

Technical content is often the most valuable content we have at our disposal as technical communicators—and the most underutilized. It gets relegated to FAQ sections of our websites and off-site help documentation wikis. In this webinar, you’ll learn the secrets to leveraging your existing technical content into a robust content funnel that can help you attract, land, and retain consumers who are hungry for this type of information! You’ll also receive a ton of resources, including exclusive access to information from Guiseppe Getto’s new book, Content Strategy in Technical Communication.

In this webinar, you’ll learn:

  • What content strategy is and how it can help you be a better technical communicator
  • Why technical content is essential for the customer journey
  • What types of technical content consumers are most hungry for
  • What channels you should be using to deliver your technical content right into the laps of prospective and returning customers
  • We hope you will join us!

About our Speaker

Guiseppe Getto is an Associate Professor of Technical and Professional Communication at East Carolina University and is President and Founder of Content Garden, Inc., a digital marketing and UX consulting firm. He consults with small businesses and nonprofits from a variety of industries who want to develop better content, better SEO, better writing, better websites, better user experiences, and better reach for their target consumers. He has taught at the college level for over fifteen years. During that time, he has also consulted and formed research and service-learning partnerships with many nonprofits and businesses, from technical writing firms to homeless shelters to startups. He is also a poet. His first book, Familiar History, is currently available from Finishing Line Press. Read more about him at: http://guiseppegetto.com.

When

Tuesday, April 21, 2020
7–8:30 p.m.

Please register by Monday, April 20, so that we have time to send you the login information prior to the event.

Where

Zoom

Cost

  • Students: free
  • STC members*: $10
  • Non-members: $20

* Honorary members for the evening: employees of the sponsoring organization and members of sister organizations (UXPA, CHI, and ASTD)

Book Club Votes Are In!

For our next STC-SM virtual book club, we will be reading Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation, by Lynne Truss.

Truss is an ardent grammarian, and her book, Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation, is all about how vital accurate grammar and punctuation are to our understanding of information. Her philosophy is replete with comical examples, so even if you don’t find yourself a strict grammarian, you might get a laugh out of those who do…and if you are disturbed that the Oxford (serial) comma is missing from the title, you are not alone. This book is sure to spark off much debate!

You can purchase this book online wherever books are sold.

Thank you to all of you who participated in the vote. We look forward to reading this book alongside you (virtually) over the next couple months.

Our discussion will take place on Thursday, May 21, at 7 p.m. in our Slack book_club channel. We’ll post registration details closer to the date of the event.

Happy reading!

Virtual Coffee Meetup on April 15

Our next virtual coffee meetup is coming up. We’ll be meeting on Wednesday, April 15, from 12-1 p.m. EST. Grab your favorite beverage or your lunch and join STC-SM members to discuss tech comm, STC, chapter events, and more. This is a great way to network with other technical communicators across southeastern Michigan in a relaxing and peaceful setting. We hope you will join us! Continue reading “Virtual Coffee Meetup on April 15”

Virtual Coffee Meetup on March 13

Our next virtual coffee meetup is coming up. We’ll be meeting on Friday, March 13, from 12-1 p.m. EST. Grab your favorite beverage or your lunch and join STC-SM members to discuss tech comm, STC, chapter events, and more. This is a great way to network with other technical communicators across southeastern Michigan in a relaxing and peaceful setting. We hope you will join us! Continue reading “Virtual Coffee Meetup on March 13”

The Next Virtual Book Club is Coming Up in May!

Our next virtual book club discussion will take place on Thursday, May 21. If one of your New Year’s resolutions is to read more (and learn more in the process), this is a perfect opportunity for you!

For our book clubs, we choose books that are written by esteemed thinkers in the fields of writing, design, and communication. We take concepts covered in the book, discuss and analyze them, and then identify connections between the content and our own experiences. This is a great opportunity to learn something new about our profession, but also to discuss it with other professionals in the tech comm community. Continue reading “The Next Virtual Book Club is Coming Up in May!”

STC Body of Knowledge: Know Your STC Resources

The STC Body of Knowledge (BOK) is a developing tool for the field of technical communication and stands to become part of our professional identity. In this presentation, Dr. Pam Estes Brewer shares some BOK basics: why it’s important, how to use it for work and studying for certification, and how to contribute to its development.

When

Tuesday, February 18, 2020
7-8:30 p.m. EST

Please register by Monday, February 17, so we have time to send you the login information prior to the event.

Where

Zoom

About Our Speaker

Dr. Pam Estes Brewer

Dr. Pam Estes Brewer teaches in the Department of Technical Communication at Mercer University and directs the online MS in Technical Communication Management. She is a Fellow in the Society for Technical Communication and a member of the IEEE Professional Communication Society. She has published one book, International Virtual Teams: Engineering Global Success, and is working as second author on the second edition of A Research Primer for Technical Communication. She is an Associate Editor for Transactions on Professional Communication and an editor for the new IEEE training series English for Engineers. Contact her at https://www.linkedin.com/in/pamestesbrewer/ or brewer_pe@mercer.edu.