On Wednesday, March 21, we met at Lawrence Technological University for our program Clear and Simple. Our speaker, Ed Lanigan, spoke on how clarifying information and presenting it in a simple way improves our ability to communicate with our readers and creates better customer experiences. Ed has more than 20 years of multi-industry experience focused on customer experience, service performance, and six-sigma continuous improvement, and we are very grateful to have had the opportunity to hear him speak.
This thought-provoking discussion detailed the process of implementing a company-wide strategy for designing and using standardized letter templates that not only improved internal processes by slimming down unnecessary communication but also improved the content of the letters by providing a set of guidelines for writers. With the use of a standardized template, employees in different sections of the company could customize communication to clients while maintaining company branding and ensuring that the information the reader needed to know was visible and well-designed. Continue reading “Program Recap: Clear and Simple With Speaker Ed Lanigan”