Using Content Strategy to Improve Your Technical Writing

At first glance, the term “content strategy” might seem a bit ambiguous. Content strategy is a broad term, one that could be filled with numerous meanings, depending on the context in which it is used. In the webinar What Every Technical Communicator Should Know About Content Strategy, speaker Guiseppe Getto described this concept as twofold, where content describes the information that people actually see, and strategy describes the means for achieving a goal. Continue reading “Using Content Strategy to Improve Your Technical Writing”

What Every Technical Communicator Should Know About Content Strategy

Join us on Tuesday, April 21, for the webinar “What every technical Communicator should know about content strategy,” presented by Guiseppe Getto.

Technical content is often the most valuable content we have at our disposal as technical communicators—and the most underutilized. It gets relegated to FAQ sections of our websites and off-site help documentation wikis. In this webinar, you’ll learn the secrets to leveraging your existing technical content into a robust content funnel that can help you attract, land, and retain consumers who are hungry for this type of information! You’ll also receive a ton of resources, including exclusive access to information from Guiseppe Getto’s new book, Content Strategy in Technical Communication.

In this webinar, you’ll learn:

  • What content strategy is and how it can help you be a better technical communicator
  • Why technical content is essential for the customer journey
  • What types of technical content consumers are most hungry for
  • What channels you should be using to deliver your technical content right into the laps of prospective and returning customers
  • We hope you will join us!

About our Speaker

Guiseppe Getto is an Associate Professor of Technical and Professional Communication at East Carolina University and is President and Founder of Content Garden, Inc., a digital marketing and UX consulting firm. He consults with small businesses and nonprofits from a variety of industries who want to develop better content, better SEO, better writing, better websites, better user experiences, and better reach for their target consumers. He has taught at the college level for over fifteen years. During that time, he has also consulted and formed research and service-learning partnerships with many nonprofits and businesses, from technical writing firms to homeless shelters to startups. He is also a poet. His first book, Familiar History, is currently available from Finishing Line Press. Read more about him at: http://guiseppegetto.com.

When

Tuesday, April 21, 2020
7–8:30 p.m.

Please register by Monday, April 20, so that we have time to send you the login information prior to the event.

Where

Zoom

Cost

  • Students: free
  • STC members*: $10
  • Non-members: $20

* Honorary members for the evening: employees of the sponsoring organization and members of sister organizations (UXPA, CHI, and ASTD)

Program Recap: Agile IRL

Agile is a set of methods and practices conceived in 2001 by 17 software developers who craved a radically different approach to the way teams developed software. In her virtual presentation on March 26, Heather Shelley provided an introduction to and a brief history of Agile, and used examples from her extensive experience to show how Agile was designed to work and how it actually works in real life (IRL). Continue reading “Program Recap: Agile IRL”

Book Club Votes Are In!

For our next STC-SM virtual book club, we will be reading Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation, by Lynne Truss.

Truss is an ardent grammarian, and her book, Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation, is all about how vital accurate grammar and punctuation are to our understanding of information. Her philosophy is replete with comical examples, so even if you don’t find yourself a strict grammarian, you might get a laugh out of those who do…and if you are disturbed that the Oxford (serial) comma is missing from the title, you are not alone. This book is sure to spark off much debate!

You can purchase this book online wherever books are sold.

Thank you to all of you who participated in the vote. We look forward to reading this book alongside you (virtually) over the next couple months.

Our discussion will take place on Thursday, May 21, at 7 p.m. in our Slack book_club channel. We’ll post registration details closer to the date of the event.

Happy reading!

Virtual Coffee Meetup on April 15

Our next virtual coffee meetup is coming up. We’ll be meeting on Wednesday, April 15, from 12-1 p.m. EST. Grab your favorite beverage or your lunch and join STC-SM members to discuss tech comm, STC, chapter events, and more. This is a great way to network with other technical communicators across southeastern Michigan in a relaxing and peaceful setting. We hope you will join us! Continue reading “Virtual Coffee Meetup on April 15”

Venue Change for Agile IRL on March 26

Due to the evolving coronavirus situation, we will be holding our Agile IRL program on Zoom on March 26. See Coming Up: Agile IRL for more information about the program and our speaker.

When

Thursday, March 26, 2020
7–8:30 p.m.

Please register by Wednesday, March 25, so we have time to send you the login information prior to the event.

Where

Zoom

Cost

  • Students: free
  • STC members*: $10
  • Non-members: $20

* Honorary members for the evening: employees of the sponsoring organization and members of sister organizations (UXPA, CHI, and ASTD)

Coming Up: Agile IRL

On March 26, Heather Shelly will share some of the lessons she has learned as a technical writer moving from traditional software development into an Agile environment. Approximately 72% of organizations now develop software using an Agile methodology, and job postings list Agile skillsets and knowledge as “nice to have” or “required.” When you research Agile, there’s plenty information about Agile if you work in Development or Quality Assurance, but there’s not much about Agile IRL for technical communicators.

Join us to learn more about what to expect on your first Agile project, strategies for planning and tracking your work, and how to manage your workload and deadlines in an Agile environment.

Please register by the end of business, Wednesday, March 25.

When

Thursday, March 26, 2020
7–8:30 p.m.

Where

Zoom

Lawrence Technological University
A. Alfred Taubman Student Services Center, C406
21000 West Ten Mile Road
Southfield, MI 48075

Cost

  • Students: free with ID
  • STC members*: $10
  • Non-members: $20

* Honorary members for the evening: employees of the sponsoring organization and members of sister organizations (UXPA, CHI, and ASTD)

About our speaker

Heather Shelly is an Information Developer at Siemens Digital Industries, where she writes software documentation for end users and system administrators. Before Siemens, Heather worked for more years than she cares to admit in the commercial hardware, commercial software, and oil and gas industries.

Heather’s educational background includes a Master of Science in Occupational Technology (in plain English that’s Instructional Design) and a Bachelor of Science in Professional Writing. Both degrees are from the University of Houston.

Register for This Program

Please register by the end of business, Wednesday, March 25.